Viral Video

This is my viral marketing video for my Viral Marketing class.  The original idea was home video’s submitted by customers as a contest, but for the assignment we couldn’t use other people’s previously recorded video’s because of copyright issues.  It’s getting pretty cold where I’m at right now so I won’t be camping to make a video.  Camping For You is a fictional company.

I hope you enjoy it,
Ryan Wingate

StumbleUpon

I’m currently in a “Viral Marketing” class and one of my assignments this week is to give a brief summary of a “Social Bookmarking Site” and discuss it’s potential as a marketing tool.  For this assignment I chose “Stumbleupon”.  I chose stumbleupon.com because I like the way you get to choose what kind of information you receive.  I looked at a few others but the information just seemed too random.  StumbleUpon has a wide variety of topics to choose from and they are updated regularly.  You can choose to follow as many topics as you would like for no fee.  All you have to do is register.

I do see marketing potential because of the many reviews of products and services already within the site.  The first thing I saw when I started browsing through was the iPhone 5.

I wasn’t using this site before, but I am going to use it from now on.  I would even suggest it to my kids.  Social Bookmarking Sites like this one can be a great learning tool for kids, but I do also see it as a great way for anyone with a particular interest to keep up with current events in their personal subject of interest.

stumbleupon.com

The Facebook API

The social graph is the core of Facebook.  The graph uniformly represents objects and the connections between them.  A username can be used to access personal and other Facebook pages.

The Facebook graph is an incredibly effective marketing tool.  It makes customized marketing a possibility because of the connections consumers make with one another.  Jeff Mello, founder of Evolution of Communication , states that “78% of consumers trust peer recommendations and only 14% trust advertisements”.  People usually have similar interests based on location, wealth, age and friends.  The graph has the ability to look even deeper and narrow the similarities down even more.  The Facebook “like” button is one of the many things that feed the social graph.  If one person likes something then chances are a friend or relative might like the same thing.  It is called a plug-in and Facebook uses several others as well.  Facebook presents these likes to an individuals friends through updates.

The graph can access all public information that is allowed by individual users.  The graph can allow a marketer to target potential customers based on their likes, interests, and location, as well as those of their friends and family.  The graph provides information about food preferences, interests and hobbies, and also business matters.

The intelligence value of the graph is one of the many reasons it is so powerful.  A business can look at the graph and predetermine how to sell a product and who to target.  It takes some of the necessity out of focus groups.

Hulu.com uses the Facebook API to get a better connection with their audience by asking about preferences, likes, and dislikes. They also allow viewers to rate content on a scale of 1-5.  Advertisers can pinpoint a target audience based on their viewing habits and responses to commercials viewed on Hulu.

Bret Taylor the co-creator of Googlemaps and co-founder of Friendfeed  noted “the features in your phone are interesting specs, but their real goal is to connect people”.  The  FB API makes that possible in way that was previously unimagined.  With sites like Googlemaps it is possible for a customer and retailer to provide each other with information by simply doing nothing more than their normal routine.  The mobile platform provides more information than we may even know about ourselves.

The Facebook API is a benefit to any business that understands the value of information.

http://blog.hulu.com/2008/05/27/sharing-is-easy/

http://news.cnet.com/8301-17939_109-10160696-2.html

http://www.slideshare.net/evolutionofcommunication/increasing-   engagement-with-customers-using-social-media

http://siliconfilter.com/facebook-launches-new-mobile-web-standards-initiative-payments-for-the-mobile-web/

Extra Credit for Internet Business Models

I learned quite a bit from the video “Web Start-Ups Pitching Their Companies. It seems to me that presentation is one of the major walls dividing success and failure. If your audience is bored they aren’t going to respond to what you have to say. People lose interest easily. You can have the best idea in the world, but people can’t hear you when they are asleep.

I also learned, that you need to have thought of every detail when you are presenting an idea. Know your shit! That isn’t really based on any flaws from the presenters, it’s actually the opposite. Everybody seems to know their plan inside and out. I had a chance to see how much detail is necessary to get your point across and sell your idea.

Too much detail can be a bad thing. A confusing product is going to drive an audience away. The first presenter knew his plan inside and out, but he threw out one detail after another until it was no longer clear what it was that he was describing. The judges actually looked aggravated after having sat through his ramblings.

The best way to keep your audience on your side is to keep them entertained. There are plenty of ways to educate your audience without them hating you for it. For instance avoiding clutter and making your point quickly will go a long way towards earning your audiences attention.

The most important thing I took away from this video was that there are still good ideas out there. I have been worrying about whether or not I will succeed in the marketing field. There have already been so many successful businesses, and I was worried that any thing I do will be just another version of someone else’s idea. To see those people get up there and present original idea’s. Mostly.

There are a great many things I need to learn heading into this career choice, but with each class I am becoming more confident that I will succeed.

http://www.viddler.com/player/5a15be50/