I’m currently in a “Viral Marketing” class and one of my assignments this week is to give a brief summary of a “Social Bookmarking Site” and discuss it’s potential as a marketing tool.  For this assignment I chose “Stumbleupon”.  I chose because I like the way you get to choose what kind of information you receive.  I looked at a few others but the information just seemed too random.  StumbleUpon has a wide variety of topics to choose from and they are updated regularly.  You can choose to follow as many topics as you would like for no fee.  All you have to do is register.

I do see marketing potential because of the many reviews of products and services already within the site.  The first thing I saw when I started browsing through was the iPhone 5.

I wasn’t using this site before, but I am going to use it from now on.  I would even suggest it to my kids.  Social Bookmarking Sites like this one can be a great learning tool for kids, but I do also see it as a great way for anyone with a particular interest to keep up with current events in their personal subject of interest.


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